89% of people surveyed say ROI from influencer marketing is comparable to or better than other marketing channels. – Engagement rate for TikTok posts. Find and work with China's top influencers with PARKLU, an influencer marketing platform to make KOL engagement easy. In MediaKix’s 2019 Influencer Marketing Survey, 48% of the respondents believed that the ROI from influencer marketing is better than other marketing channels. For DTC brands, engagement is one of the strongest indicators of influencer ROI. Advocacy - the employee influencer platform DSMN8 helps brands tap into the power of their number one asset - their employees through an all-in-one platform. Influencers with 50,000-250,000 followers deliver a 30% better ROI per dollar spent compared to those with 250k-1M followers, and 20% better ROI than influencers with 1m+ followers. Thus, we decided to make the influencer calculator fully online”, Mason adds. A further 41% say returns are equal to other sources. And influencer marketers note that influencers with high engagement rates very likely nurture audiences that view the influencer’s opinion very highly. Influencer marketing … Start a campaign now for FREE. Marketing Technology News: MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale. We help create a seamless process from initial content creation through to end users sharing authentic and relevant content. 71. There are 6 major estimates that show up in TikTok calculator results: – Engagement rate for TikTok profile. It is evident that influencer marketing is an effective tool for customer acquisition. The Larger the Influencer, the Lower the ROI. Put simply, the larger the influencer, the lower the ROI. It helps you generate more leads for your business and ultimately, earn increased revenue. Conclusion. In fact, the ROI of influencer marketing is as high as 650%.
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