By January 2020, more than 4.6 million Singaporeans were active social media users. Social Media Users Via Mobile. It is an innovative and unique way of online sharing. Here are some key takeaways from Yellow’s 2020 Social Media Report which surveyed 2,000 Australian consumers and businesses: 35% of consumers use social media to either research products or engage with brands directly. 70% of them watching videos on mobile. As can be seen in the graph below, the age group of 25-34 makes up the largest proportion of social media users in South Africa, at 47.9%. These data include the number of people who have used the internet, those who use the internet frequently and those who have never used the internet. 60% of TikTok users were … To make sense of all the social media stats, you need to know what is relevant for you. The majority of social media users in the rural areas of India were males in 2019. In 2020, there were 4.14 billion social media users in the world. 2021 Social Media Usage As of January 2021, there were more than 3.96 billion social media users in the world. Our new Digital 2020 July Global Statshot report – published in partnership with Hootsuite and We Are Social – reveals that more than half of the world’s total population now uses social media.. DataReportal analysis shows that 3.96 billion people use social media today, accounting for roughly 51 percent of the global population. As a direct result of the pandemic and the subsequent lockdowns, social media usage in 2020 grew at the fastest rate in three years. As of January 2020, 4.54 billion people are now using the internet, which is an increase of 7% from January 2019 and corresponds to almost 60% of the world’s population. Facebook as the biggest social media platform has the largest social media usage. Most of these statistics are broken down by age … In a study of people's engagement on the internet and social media collected from July 2019 - 2020 indicated a 10.5% increase of active social media users. Malaysians embrace social media, with 71% of internet users (22 million) having an account on a social media platform. News. Social media usage continues to grow alongside internet penetration, and if the growth rate stays constant, estimates forecast there could be more than 4.2 billion social media users by the end of 2021. Social Media Statistics Australia – January 2020. 91% of all social media users access social channels via mobile devices. (2020). When consumers research products via social media, doing so leads to a purchase 61% of the time 9.12 million users access social media through their mobile devices. Social Media Users Via Mobile. In terms of the most popular activity in social media as of June 2020 over 50% of social media users responded that they “commented on posts”. 7. And social media usage statistics by age are always changing. They set and enforce rules, and they’re largely satisfied with their efforts. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018). This graphic showcases 2020’s top 50 most valuable global brands and explores how COVID-19 has triggered a brand shift with huge implications. On the other hand, women social media users are higher in urban areas, making up 38% of the share, … The adoption and use of connected tech continues to surge around the globe. With TikTok, online users get to create music, videos and do many fun activities, including TikTok challenges. In 2019, that figure was 144 minutes – a 60% increase in 7 years. Age distribution on social media in South Africa in 2020. Should Age Demographics Impact Your Social Media Choice? Total number of social users accessing via mobile is 20 million out of 22 million users. The 2020 usage statistics show that the number of mobile social media users in the country recorded a 10.6% growth with more than 932,000 new users added last year. The demand for mobile-friendly content across social media sites is rapidly increasing, and justifiably so. The figure was a 1.6% increases for the period stretching from April 2019 to January 2020. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data) 4. Social Media Usage Statistics of Saudi Arabia : 2020 Infographics 10. Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms. Considering there are around 7 billion people globally, more than half of the global population is currently using social media in one form or another. 9. Version 5. In 2012, the average social media users spent around 90 minutes on social media. In fact, about 2.23 billion people of all social media users are active on Facebook. In close second is the 18-24 year old age group, accounting for 40.4% of social media users in South Africa. These numbers are based on the latest research and social media statistics available at the time of writing. From online demographics to influencers and the best performing platforms, we have listed out who’s online and what they are doing while online. Ryerson University Social Media Lab. The State of Social Media in Canada 2020. Thank you to Hootsuite for providing some very useful social media research, which we’ve based our ‘Social Media Usage Stats in 2020’ blog post on! Mobile social media use has increased by 30 per cent year-over-year to surpass 2.5 billion users globally, with 91 percent of social media users accessing social from mobile. Source: Talkwalker Quick Search It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. Every day, the number of social media users increases. This Pew Research 2018 survey shows how quickly teens change their social media habits, In Pew’s previous (2015) study, Facebook was the most popular platform with teens, with a 71% usage rate, and 41% (the top figure) saying it was their most important social network. Social media has been an essential part of everyday life since long before any of us had heard of COVID-19. In this blog, we explore the UK social media statistics for 2021 and what this might mean for your brand. In a February 2019 Statista report on what U.S. social media users do on the networks, it was found that 65% of them use Facebook to view photos. 2021 LinkedIn demographics data: Monthly active users. 91% of all social media users access social channels via mobile devices. 10. We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management, have released Digital 2020, their latest annual report on social media … (Source: Social Media Today) TikTok is one of the latest trends of the 21st century, and it has taken the global social media platforms by storm. The age group of 16-34 accounts for 90% of YouTube usage. ... Statistics About Social Media Usage in Singapore. Facebook Twitter Reddit LinkedIn Tumblr Pinterest Vk Email. Social media usage in the UK has remained consistent over the last 12 months, with approximately 45 million social media users or 66% of the total population. We used our free stats browser to compare the latest social media user data for COVID-19 hotspots: the United States, Italy, and Spain. Plus, for each network, we’ve also highlighted key strategic takeaways to guide your marketing strategy moving forward. (We Are Social) 8. Facebook demographics and usage # of monthly active users: 2.7 billion; Largest age group: 25-34 (26.3%) Social media use has increased by 21 per cent, reaching 2.8 billion users. (We are social, 2017) 83% of connected Malaysian are watching online video daily. In short, social media gets a lot of attention from parents. Singapore Social Media Statistics. ... Generation Z Social Media Statistics 17. Apr 3, 2020 7:46 AM PHT. The average time spent on social media each day has been rising rapidly for the past decade. LinkedIn has 260 million monthly active users; Age. Home internet and social media usage Use of the internet and social media and how long we use it for. 65% of parents surveyed by Pew Researchers said they worry about their kids spending too much time in front of screens; YouTube was the most used social media app among teens in 2019, followed by Instagram and Snapchat, according to Statista; TikTok became the fastest growing new app for American teens in 2019. In 2014-15, 52% of teens in the 13-17 age group used Instagram and 41% were on Snapchat. This graph shows the stats of social media in Kenya based on over 10 billion monthly page views. In 2020, people spent an average of 6 hours and 59 minutes online, and much of that time was spent on social media. Facebook is still a personal networking site, though. Italy has seen a 70% increase in time users spend on social media since the crisis arrived. Media Consumption in the Age of COVID-19. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. By 2020, Generation Z will make up 40% of all US consumers. 50.1% of the time spent on mobile was done using social media apps in 2020. also saw a slightly greater uptick in use. 2 hours and 24 minutes per person is the average time spent on social media. Thus, up to January 2020, social media penetration in Singapore had touched 79%. In a worldwide online survey of internet users age 16 to 64 years old, Statista found that close to half of all internet users had increased their use of social media (e.g. In a new 2020 report, eMarketer explores US social media usage patterns during the start of the coronavirus pandemic and discusses three activities to pay attention to moving forward. An average user spent 2 hours and 24 minutes per day on social media in 2020. 91% of retail brands use two or more social media channels. Figures show that use by the UK’s “eligible audience”, users over the age of 13, is 79%. 94% do so for marketing purposes. Facebook, Instagram, Twitter, etc.) just in the month of March. Looking for the latest social media statistics?Want to know which social media networks and apps are the most popular in 2021? We hope you have found this helpful and are able to implement some of the statistics when creating your own social media strategy. We’ll share updates on Twitter, in our Facebook Group and in our newsletter. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2021. Whether you’re building a presentation, a pitch, or you’re just plain curious, I’ve done my best to search the entire internet for all the juicy social media statistics you could possibly need. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018). 9. 45% of users choose YouTube over Television. The adoption and use of connected tech continues to surge around the globe. Sources: Gruzd & Mai. 57% of U.S. social media users use Facebook to share content. 10. Should Age Demographics Impact Your Social Media Choice? As of January 2020, 4.54 billion people are now using the internet, which is an increase of 7% from January 2019 and corresponds to almost 60% of the world’s population. Carmen Yeung 2020-02-20T11:45:58-05:00 29 August 2019 | Share This Story, Choose Your Platform! This professional networking site is the top social media platform for B2B social media marketing. Related. To get a head start on how this all works, get the full 26-page report on social media usage around the world here. ... Trust in information shared on social media is higher than word of mouth from friends and family, and even foreign government websites. Social networking, Facebook, and post comments seem to be a steady trend in 2020 as well. General social media statistics Social media adoption surged in 2020. That is 99% of the population of the country. Facebook – 16,000,000 Monthly Active Australian Users (steady) 2. Introduction. Social media usage continues to grow across the world, and China is no exception. 90% of weekly Pinners use Pinterest to make purchase decisions. For teenagers and tech-savvy enthusiasts, TikTok is a whole new subculture. 72% of rural social media users were male, and just 28% were women. According to a survey conducted by Ofcom in the United Kingdom (UK) in 2020, 16 to 24-year-olds made up the largest group of respondents who had used social media sites or … ... Social Media Trends for 2020 and Beyond in Singapore. Our new Digital 2020 July Global Statshot report – published in partnership with Hootsuite and We Are Social – reveals that more than half of the world’s total population now uses social media.. DataReportal analysis shows that 3.96 billion people use social media today, accounting for roughly 51 percent of the global population. ... Statistics… Introduction. We’ll update this post as more Canadian social media use statistics are released for the rest of 2020. WhatsApp – 7,000,000 Active Australian Users 5. Social media started as a way to stay in touch with friends and family. Consumer preferences Almost a quarter (24%) of people use social media to follow brands or businesses, and this is even higher among females (27% vs 21%) and those aged 30-39 (41%). Facebook is the most popular, costing people an average of 2 hours and 24 minutes each day. In direct correlation, social media messaging apps (e.g. All the data, statistics, and trends you need to understand digital use in Vietnam in 2020, including the latest reported figures for the number of internet users, social media users, and mobile connections, and key indicators for ecommerce use. The demand for mobile-friendly content across social media sites is rapidly increasing, and justifiably so. Youtube takes an average of 40 minutes per day. This, coupled with the fact that there are already 4.2 billion active social media users makes it high time for businesses to leverage these platforms. Every second, 11 people use social media for the first time. For each country, we analyzed the social platforms with the highest rise in activity over the past month. (Digital in 2017) 50.6% of all social media users are women, and men only account for 49.4%. Facebook usage among US teens has fallen from 71% in 2014 to 51% in 2018. Increasing Usage. Pretty much everyone aged 18-29 is on social media (99%), while less than half of those aged 65+ are on social media (47%). YouTube – 15,000,000 Unique Australian Visitors per month (UAVs) 3. 60% of YouTube usage happens on mobile phones.60% of users watch YouTube videos to learn about a product. Social media usage in the U.S. in 2019 April 10, 2019 Millennials stand out for their technology use, but older generations also embrace digital life May 2, 2018 Americans’ complicated feelings about social media in an era of privacy concerns March 27, 2018 Social Media Use in 2018 March 1, 2018. Mobile social media usage has been booming in the country. ... but the Pew report said "social media usage is not ubiquitous, even in economically advanced nations like Germany and Japan." Consider these statistics: 68% of parents believe social media affects their teen’s ability to socialize normally; ... how they parent in the age of social media. The latest teen social media statistics. WhatsApp, Facebook Messenger, etc.) 81% of small and medium businesses use social media. 10. Social … In 2017, less than 2.5 billion people were on social media worldwide. 1. (We are social, 2017)
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